Sports and Beer: An Unexpected Combination

Beer has always had a special place in moments of relaxation after sports. However, we often come across stereotypes that see it in contrast with a healthy lifestyle. Beer is often seen as a drink to avoid for athletes, associated more with moments of leisure and less with sports performance. But what happens when a craft beer becomes an ally of sport? This is where IGS Lift Beer comes into play, the first craft beer dedicated to athletes, created in 2 unique versions: the energetic IGS Energy Lift Beer and the protein IGS Lift Power Beer. A 100% natural product that aims to offer something new and revolutionary for the world of sport and beverage.

IGS SPORT ITALIA CREATES LIFT: An Innovation in the World of Beer and Sports

With the aim of overcoming old stereotypes and bringing a new perspective, we created LIFT, the first energy and protein beer for athletes in Italy. The result of the collaboration between nutritionists, athletes and expert brewers from Trentino, LIFT represents an innovation in the world of craft beer.

LIFT by IGS SPORT was created to meet the needs of powerlifters and all those looking for an option for athletes that is much more than just a beer. Offering energy and protein benefits, LIFT not only satisfies the palate, but also supports physical activity.

LIFT Energy Beer: Energy and Freshness

LIFT Energy Beer is the perfect choice for those looking for an energetic and refreshing alternative. With an infusion of matcha tea and caffeine, it offers an energy boost without compromising on taste. Its floral and citrus notes, together with a balanced bitterness, make it ideal for moments of relaxation and refreshment during sports activities. Lift Energy Beer has an alcohol content of 1.1% vol.

Ingredients: Water, Barley Malt, Hops, Matcha Tea Infusion, Yeast, Caffeine

Characteristics:

• Artisan : Carefully crafted by the Hoppycrat brewery in Trentino.
• Energetic : Thanks to the infusion of matcha tea and caffeine.
• Moments of Relaxation and Socialization : Perfect for venues that want to offer an innovative and high-quality product.

LIFT Power Beer: Protein and Artisan

LIFT Power Beer is a unique Golden Ale, enriched with spirulina algae for an additional protein boost. With a medium-light body and a malty sweetness that balances the bitterness, this beer stands out for its balance between malt and hops, offering a harmonious and appreciable taste experience. Lift Power Beer has an alcohol content of 4.9% vol.

Ingredients: Water, Barley Malt, Hops, Yeast, Spirulina Algae

Characteristics:

• Artisan : Produced with passion by the Hoppycrat brewery in Trentino.
• Energetic : Enriched with spirulina algae for a beer that nourishes and regenerates.
• Socializing and Dinners with Friends : Ideal for those looking for a high-quality, protein-rich option.

A Future of Craft Beers in Sports

With LIFT, we at IGS SPORT are redefining what a beer can offer athletes. Through research and innovation, we have created a product that not only challenges stereotypes, but also opens up new avenues in the world of craft beer. LIFT is more than a drink: it is an experience that combines taste, nutrition and performance, taking beer to a new level in the sports landscape.

Have you read this article? Take advantage of your 10% discount and try the new IGS Lift Beer!

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1. What is LIFT and how is it different from traditional beers?
   LIFT is the first beer for sportsmen in Italy, created to offer energy and protein benefits. Unlike traditional beers, LIFT is enriched with ingredients such as matcha tea, caffeine and spirulina algae, which support the physical activity and nutrition of athletes. Artisanally produced in Trentino, it is a 100% natural and revolutionary drink in the world of sports.
2. What are the benefits of matcha tea and caffeine in LIFT Energy Beer?
   Matcha tea and caffeine provide a natural energy boost, improving concentration and physical performance. This combination makes LIFT Energy Beer an ideal choice for those looking for an energy boost during or after sports, without giving up the pleasure of a craft beer.
3. How does spirulina algae contribute to the properties of LIFT Power Beer?
   Spirulina algae is known for its high protein content and nutritional benefits. In LIFT Power Beer, spirulina adds a protein boost that supports muscle recovery and overall well-being, making this beer an excellent option for those looking for a nutritious alternative to conventional beers.
4. Is LIFT only suitable for powerlifters or can it also be consumed by other athletes?
   LIFT is suitable for all athletes who want an energy and protein option. It is ideal for those who practice strength or endurance sports, or simply for those who are looking for a drink that offers more than just a taste experience.